Investor overview · Series Seed

Invoicing, rebuilt for the 30M
service businesses paid on paper.

QuickBooks was built for accountants. Freshbooks was built for freelancers a decade ago. Honest Invoice is built for the modern contractor: mobile first, AI assisted, and honest about pricing.

The problem

85% of US service businesses still send invoices via PDF or text message. The average contractor waits 27 days to get paid. Existing tools are either overbuilt (Intuit), undermarketed (Wave), or extractive (Housecall Pro's payment fees).

The market

30M+

US service businesses

$78B

SMB accounting software TAM by 2028

12%

CAGR of invoicing software

The wedge

AI line item extraction converts a plain English job description into a professional, itemized invoice in under 10 seconds. That single feature was impossible two years ago, collapses the biggest friction point for contractors who hate paperwork.

MCP: AI agents as your sales force

On active Pro and Business plans, Honest Invoice exposes a Model Context Protocol (MCP) server so AI agents like Claude and Cursor can create and send estimates on a contractor's behalf. When a lead posts on Craigslist or Nextdoor, the contractor's AI agent can generate a professional estimate and email it in seconds. Every request is scoped to the contractor account associated with its access token.

MCP access is a paid-plan feature. Pro and Business users can connect an agent to work with their own clients, estimates, and invoices; Free accounts cannot call MCP tools.

  • MCP stdio transport for desktop agents (Claude, Cursor, Windsurf)
  • REST API at /api/mcp/documents for cloud agents and webhooks
  • AI-powered line-item extraction for Pro and Business
  • Estimate-to-invoice conversion with one API call
Traction & plan
  • Public launch: live now (Q3 2026), open self-serve signup with Free, Pro, and Business tiers
  • Wedge: HVAC & electrical contractors in the US Southeast
  • Business model: $19.99 Pro / $49.99 Business SaaS with no per-payment take rate
  • 18-month goal: 10,000 paying customers, $2.5M ARR

Interested?

We're raising a seed round to accelerate the AI roadmap and hire our founding engineering team. Reach out for the full deck.

investors@honestinvoice.com

Or try the product yourself.